Charles Buchwald

Selected work

Senior design at the seam of product and engineering.

User advocacy as institutional discipline.

I have spent my career working where design, engineering, and product meet. As that triad collapses into converged roles, my thesis is that one piece of the work doesn’t go away — keeping the user’s seat warm in rooms where product reps the business and engineering reps the technology. Most recently I was a designated AI Champion at U.S. Bank, embedded inside the Product organization, leading the team that compressed a 30-year-old fleet-management product’s UI/UX modernization roadmap from ten years to three.

CIMMYT institutional museum, El Batán — multi-touch map table showing CGIAR's worldwide programs.
CIMMYT institutional museum, El Batán — multi-touch map table. The same hardware ran a public visitor mode, a staff-curated museum mode, and a private VIP donor mode.

Featured work

Three case studies

Each opens with the problem and what I owned, then walks through the decisions and what changed during the work. “More context” expanders let you go deeper without cluttering the page.

Voyager A 30-year-old fleet-management product, modernized in 3 years instead of 10

From 2023–2024 I led the design team on the overhaul of U.S. Bank's **Voyager** suite, including **Fleet Commander Online** — the 30-year-old product Fleet Managers use to handle fuel purchases and inform operations across commercial fleets. When I arrived, the UI/UX modernization roadmap was scheduled to take ten years. Over the next two years, my team and I changed that to three, while keeping a live, regulated product running for expert users.

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U.S. Bank Design Ethics community, not committee

Founding and leading a Design Ethics community of practice inside one of the country's largest enterprise design organizations. I ran the group **alongside my formal role** — the org sponsored the work, but it was never part of my job description beyond "build community." The group ran for three years (two under my direct leadership), reached about a quarter of the design org directly and all of it indirectly, and produced a Designers' Code of Ethics co-authored with **Rochelle Cherenfant** in partnership with the bank's Global Ethics Office. When a corporate reorganization shut the group down, participants restarted it independently in 2024 — without being asked.

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CIMMYT A 50th-anniversary museum that had to do three jobs at once

A 200-square-meter museum and visitor center for the **International Maize and Wheat Improvement Center**, opened on a hard deadline tied to CIMMYT's 50th-anniversary celebration. The brief asked for three things in the same physical space — visitor center, institutional museum, and a high-tech VIP environment for prospective donors. We built it as a single facility with multiple modes, and open-sourced the back-room software so CIMMYT would never depend on a vendor for the platform.

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Pullout · Systems thinking

The same design × engineering × product instinct shows up at West Publishing (now Thomson Reuters) — work in 40% of budgeted time — and at Kavouras, where a $30,000/month vendor problem dissolved in a day. Pattern, not novelty.

Read the pullout →

Capabilities

What I can do for an organization.

Designer at the product–engineering seam

A career of senior design work at the meeting point of design, product, and engineering — most recently embedded inside U.S. Bank's Product organization rather than the Design org proper. The position is a tool for advancing the user's interests at strategy and planning tables most designers don't get into.

User advocacy as institutional discipline

The design × engineering × product triad is collapsing, but the user-advocate seat doesn't go away — it gets more important. Founded U.S. Bank's Design Ethics community of practice; co-authored its Designers' Code of Ethics; designated AI Champion; carried responsible AI, behavioral design, and data governance into everyday peer-review practice.

Systems thinking across physical and digital

Digital product work in the enterprise, plus running Museografica — a binational firm shipping interactive exhibits across North America and Mexico. The fluency isn't a generalist's badge; it's the same engineering-meets-design instinct that compressed Voyager from 10 years to 3 and saved $30,000/month at Kavouras.